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Unlike the letters of our standard alphabet, those of Univers Revolved are bilaterally symmetrical and may therefore be read in both left-to-right and right-to-left directions. And because they are three-dimensional, they can be stacked, arranged in circles, or set in motion; they can become toys, pieces of furniture, buildings, or chocolate candies.

To form the letters of Univers Revolved, a simple geometric formula was applied to the capital letters of the widely used Univers font. With the help of a 3-D computer program, each letter was revolved 360° around a vertical axis drawn at its left-most point.

Most websites are crammed with small text that’s a pain to read. Why? There is no reason for squeezing so much information onto the screen. It’s just a stupid collective mistake that dates back to a time when screens were really, really small. So…

Don’t tell us to adjust the font size

We don’t want to change our browser settings every time we visit a website!

Don’t tell us busy pages look better

Crowded websites don’t look good: they look nasty. Filling pages with stuff has never helped usability. It’s laziness that makes you throw all kinds of information at us. We want you to think and pre-select what’s important. We don’t want to do your work.

Don’t tell us scrolling is bad

Because then all websites are bad. There is nothing wrong with scrolling. Nothing at all. Just as there is nothing wrong with flipping pages in books.

Don’t tell us text is not important

95% of what is commonly referred to as web design is typography.

Don’t tell us to get glasses

Rather, stop licking your screen, lean back (!) and continue reading in a relaxed position.

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